SEO - Search Engine Optimisation

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SEO - Search Engine Optimisation

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

We at CMS covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many job boards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers.

What is fuelling the growth of SEO industry?

  • Increased use of search engines. (more sites - nearly twice as many people use search engines to navigate to web as those who use bookmarks)
  • Direct marketers are increasingly adopting SEO
  • Large brand advertisers are using SEO actively
  • Growth in the number of local search request.
  • Basics of SEO, SMO, SEM & SMM
  • Keywords Research and Analysis
  • Off-Page Optimization (Off site)
  • On-Page Optimization (On site)
  • Google Ad sense
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